Brand Usage Guidelines

Maintain consistency and protect the integrity of the SamudraFM brand. Follow these guidelines when using our logos, colors, and typography.

Logo Variations

SamudraFM Primary Logo

Primary Logo

Our main brand logo. Use this as the default logo for most applications. Best for dark backgrounds.

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SamudraFM Logo 2

Logo 2

for dark backgrounds.

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SamudraFM Logo 3

Logo 3

for light backgrounds,

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SamudraFM Logo 4

Logo 4

for dark and light background except for white background.

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SamudraFM Primary Text Logo

Primary Text Logo

Text-based logo variation. Use for headers, navigation, and text-focused applications.

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SamudraFM Text Logo with Slogan

Text Logo with Slogan

Text logo variation that includes the slogan. Use when you need to display the full brand message.

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Color Palette

Primary Brand Color

#F91E5A

Use for primary actions, highlights, and brand elements. This is our signature pink/magenta color.

Electric Violet

#5B41FE

Use for hover states and secondary accents. Complements the primary color.

Dark Background

#0F2230

Primary dark background color for sections and containers.

Secondary Background

#1A2A3A

Alternating background color for visual hierarchy.

Card Background

#173246

Background color for cards and elevated elements.

Primary Text

#E9F1F7

Main text color for headings and important content.

Typography

Brand Font - Funnel Display

samudrafm.com

Only use extra bold with this font.

Body Font - Atkinson Hyperlegible

The quick brown fox jumps over the lazy dog.

The quick brown fox jumps over the lazy dog. (Bold)

We use this font to support the people with dyslexia. It creates a more inclusive reading experience, ensuring that people who struggle to see clearly can still distinguish letters and read with confidence.

Usage Guidelines

Do's

  • Use the logo at appropriate sizes with adequate clear space
  • Maintain the logo's aspect ratio when scaling
  • Use the correct logo variation for your background (light/dark)
  • Ensure sufficient contrast between logo and background
  • Use brand colors consistently across all materials
  • Respect the minimum clear space around the logo
  • Use high-resolution SVG files for print materials

Don'ts

  • Do not distort, rotate, or modify the logo
  • Do not change the logo colors unless using approved variations
  • Do not place the logo on busy backgrounds that reduce visibility
  • Do not add effects like shadows, outlines, or gradients to the logo
  • Do not use outdated or modified versions of the logo
  • Do not use the logo smaller than the minimum size requirement

Questions?

If you have questions about brand usage or need approval for specific applications, please contact us at

or email us on contact@samudrafm.com